Understanding your business objectives, marketing platform and brand positioning is key to developing a compelling brand story proposition within your retail environment. We gather, distill and analyze all sorts of data that yields critical insight and inform our shopper-centric approach to design.
Our store design strategy is grounded in finding the right balance between the brand image, the shopper experience, the product attributes, the company objectives and ROI...all working together to create a point of difference/competitive edge for your retail store project that not only performs but inspires.
We know that the store environment is the ultimate immersive embodiment of the brand and as such it needs to deliver a strong connection with shoppers. Our collaborative environmental design approach takes shoppers on a brand journey that is visually captivating while reinforcing the brand promise.
We create environments that inspire, facilitate the results you seek and deliver dimension to your goals. Our architecture professionals mastermind every aspect of your space or facility for maximum impact to move product, sell services and support your brand image.
Key to the success of any project is the day-to-day management of critical tasks to monitor that the project stays on track for target opening. We coordinate all project development through contractor/vendor communication, site observations and the generation of in-house best practice documentation to monitor progress against project schedule.
Communicating your brand consistently is key to brand recognition and equity building. Delivering a consistent store design that not only delivers on this promise but is practical and operationally sound is one of our key differentiators. Our rollout process takes this into account while we continuously test, refine and communicate changes throughout the process.
At RGLA we are passionate about retail and all it entails from branding, store design and architecture to roll-out implementation. It is what we live everyday. We take each and every project as an opportunity to tell a story, influence behavior and ultimately empower customers to become your brand ambassadors.
We develop brand experiences by working with clients in a collaborative way where we explore new ideas, let our curiosity roll and experiment with textures and materials that tell your story yet maintain focus on what is strategically and operationally grounded.