Carhartt Flagship

Detroit, MI

RGLA partnered with Carhartt, America’s premium workwear brand since 1889, as they opened its first company-owned flagship store in Detroit. RGLA worked with Carhartt to assist them in realizing this vision while designing a Flagship that celebrates the brand’s roots and heritage. At the center of the sales floor two key features capture the customer’s attention—a glass top entry table with a base crafted from a 1963 Chevy pick-up that pays tribute to Carhartt auto industry heritage and and a central worktable where customers can interact with the brand, its history and search the latest products with digital technology.


  • Client Carhartt
  • Categories Architecture, Environmental Graphics, Flagship, Footwear, Graphic Design, Lifestyle Brand, Program Management, Retail Design, Rollout, Specialty Retail
  • Awards 2016 First Place Retail Renovation - Sales Area under 10,000 sf
  • Photography Charlie Mayer