RGLA was engaged to support Planet Fitness in advancing its ambitious North American growth strategy. Drawing on our extensive experience delivering architectural rollout and support services for leading national franchise organizations, we align our approach with the brand’s core objectives while honoring the entrepreneurial nature of its franchise network.
Since its founding in 1992, Planet Fitness has established a strong presence in the fitness industry by championing its “Judgment Free Zone” philosophy—prioritizing comfort, inclusivity and accessibility. In support of this vision, RGLA partners closely with both corporate leadership and individual franchisees to translate the brand ethos into a wide range of physical environments, creating tailored, consistent, and welcoming fitness experiences across diverse locations.