We know our clients know their brand better than anyone. We use our brand assessment phase to understand the retailer's goals and objectives, their competitive strengths in the marketplace, product/service attributes, shopper segmentation, as well as shopping behavior. Our job is to extract the key insights that will help us shape a store experience that truly differentiates from the competition and builds on core strengths and brand values.
Our store design strategy is built on these key insights...finding a balance between the brand image, retailer's objectives, shopper based insights, and key product attributes.
Our process is collaborative and focuses on understanding the brand and culture of our clients, and on developing customized design criteria that support not only the design vision, but also the Return-on-Investment (ROI) – the most important benchmarks of a good design.