Chicago White Sox Flagship

U.S. Cellular Field Stadium - Chicago, IL

Connected to U.S. Cellular Field, home of the Chicago White Sox, this new flagship offers sports fans a one-stop shopping destination for all things White Sox as well as other Chicago sports teams. The 15,000-square-foot store was developed through a close collaboration between Delaware North Companies and the Chicago White Sox, with RGLA serving as the design architect. A key feature of the flagship is a signature full motion LED video staircase, the first one of its kind in the U.S., enticing fans to shop both levels while making an impressive digital branding statement.


  • Client Delaware North - Chicago White Sox
  • Categories Architecture, Environmental Graphics, Flagship, Graphic Design, Retail Design, Specialty Retail, Sports & Entertainment
  • RDI Retail Design Awards 1st Place Entertainment/Amusement Retail
  • Chain Store Age Retail Awards 1st Place Cashwrap Design
  • Photography Charlie Mayer