As part of our partnership with the SSA Group, RGLA was engaged to design a new experience for the The Maryland Zoo “Wild Things” Gift Shop. Our design captures the essence of the city combining the unique attributes of the Maryland Zoo with the urban flare of the surround community. The use of honest materials including brick and ironwork, colorful art and unique on-trend displays all contribute to a well-rounded shopping experience at the zoo that delights guests of all ages.
Upon entry, you are immediately greeted with bold colors. The contrast between the exposed brick walls, along with the bright, eye-popping Maryland Zoo logo mural allow for a complimentary juxtaposition that engages customers and sets the mood. Custom fixturing, signage, and accessories were all designed and selected to complement the surrounding architecture in form, proportion and detailing. This attention to detail creates a cohesive experience and backdrop for the unique merchandising and product collections. Inspired as a subtle nod to Baltimore’s connection to the water and harbor, wood planking on the ceiling frames the focal points of the space above the cash wrap and digital wall. Ironwork details within the shop take inspiration from the iconic Chesapeake Bay Bridge, furthering the connection of the Baltimore harbor and water to the space. The integration of an interactive experience that combines physical and virtual elements serves to educate and engage guests. Children and adults can watch their drawing come to life on the big screen, making the shop a destination within the park, inspiring creativity while also increasing dwell time and interaction inside the shop. The introduction of “Pepper” the friendly robot, whose cutting-edge technology is built to connect with customers, further enhances the shopping experience assisting customers, and sharing conservation and product knowledge.
Sustainable choices were made as part of our design including the use of reclaimed wood, recycled metal scraps, reclaimed plaster lath and other sustainably/locally sourced items to address LEED certification and further promote eco-friendly practices within the zoo.