Grand Rapids

With the request for a new prototype design that would bring more of the Outdoors into the shopping experience, RGLA worked to bring this energy and active feeling of the outdoor experience into the store environment by positioning the Fly Shop department at the front of the store, adding a dramatic first impression and vitality to the store. In addition, the introduction of natural materials including stacked-stone to highlight feature areas, a combination of wood accents with varying finishes to highlight displays, and large format graphics as back drops, infuses a sense of nature while highlighting the rich heritage of this Vermont-native, authentic brand.


  • Client The Orvis Company
  • Categories Architecture, Environmental Graphics, Lifestyle Brand, Program Management, Retail Design, Rollout, Specialty Retail
  • Photography Charlie Mayer