Six Flags – Coaster Candy

Six Flags over Georgia

Six Flags wanted to create a fresh and energized candy retail experience for an existing location at Six Flags Over Georgia. RGLA partnered with Six Flags to design a bright, colorful, efficient, and functional food service destination featuring all things candy, caramel apples, fudge, cookies, and beverages. The new design features of the candy shop include an entry impact zone, central bulk candy display, free-standing candy fixtures, and focal cafe area. Bold colored stripes along the perimeter walls brings the energy of the roller coaster rides into this new candy concept within the park. Gumballs cascading from the walls celebrates the magical world of candy. Digital menu screens and other interchangeable whimsical graphics were interjected into the space to infuse energy and fun. RGLA coordinated resources and vendors which allowed the client to meet their budgetary and sales goals. The overall design has elevated the retail experience for the shop and greatly enhanced their food offerings at the park.

Details

  • Client Six Flags
  • Categories Branding, Environmental Graphics, Food & Beverage, Graphic Design, Retail Design, Rollout, Specialty Retail