RGLA collaborated with Delaware North’s Parks & Resorts division and PGAV to develop the retail interior for the Kennedy Space Center Entry/ Exit Retail Shop. The retail design concept unfolds from the experiential cues associated with traveling through space. In juxtaposition to the iconic, one of a kind, larger than life, authentic NASA vehicles showcased elsewhere in the Space Center, the retail store design begins to personalize the experience by replicating sensory elements associated with discovery. The design intent is organized around the principles of Form…Speed…Motion…and Kinetics. Design cues abstracted from these principles provide color and material references, textural and finish details, fixture and furniture inspiration, and unique lighting treatment ideas. The NASA brand attributes, incorporating STEM – Science, Technology, Engineering and Mathematics, as well as nature-themed products, provide the educational and inspirational guiding principle for all aspects of the design of this new retail experience.