Fifth & Main

Buffalo Niagara International Airport

Inspired by the 19th century urban design of brownstone townhouses, which evokes a luxurious, high-end feeling just like the merchandise within. This customized approach and the resulting ambiance creates a truly unique, destination shopping experience that transcends typical airport retail. The luggage and accessories concept reflects a truly feminized appeal through the use of residential cues such as patterned wall covering and distinctive light fixtures. Brand names are communicated in a subtle but meaningful way to assist shoppers who may be short on time in locating their preferences in the store, while the brand messaging supporting the concept continues outside the store in a unique post blade sign which, coupled with the charm of topiary planters, continues the street escape theme.


  • Client Delaware North
  • Categories Architecture, Branding, Retail Design, Rollout, Specialty Retail, Travel & Hospitality