RGLA created The Vans Heritage Store Design Concept to be a reflection of the roots of the brand. Utterly authentic, the “humble” materials reference homemade skate ramps, graffiti, and the concrete of the streets. The “garage-like” interior incorporates eclectic, vintage furniture, encouraging socializing and community involvement. Signature elements of the brand such as taglines, graffiti and Vans’ signature check motif were introduced to link The Heritage Experience to all of the customer’s experiences, online, in the stores, or on the street.
rgla solutions, inc. : 5100 River Road Suite 125 Schiller Park IL 60176 p: 847 .671 .7452 f: 847 .671 .4200 www.rgla.com
