To address the demands of the growing home buyers market, Richmond American Home (RAH), one of the largest home builders in the U.S., looked for a new Design Center concept to support their needs. RGLA worked closely with the RAH team to develop Design Centers that support an all-inclusive approach to the home buying experience. The “Home Gallery” concept was created to enhance the value proposition of the brand, add a “wow” factor to the store environment and shopping experience, and inspire, educate, and compel the customer to purchase.
rgla solutions, inc. : 5100 River Road Suite 125 Schiller Park IL 60176 p: 847 .671 .7452 f: 847 .671 .4200 www.rgla.com
