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Richmond American Homes
Multiple Locations
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| To address the demands of the growing home buyers market, Richmond American Home (RAH), one of the largest home builders in the U.S., looked for a new Design Center concept to support their needs. RGLA worked closely with the RAH team to develop Design Centers that support an all-inclusive approach to the home buying experience. The “Home Gallery” concept was created to enhance the value proposition of the brand, add a “wow” factor to the store environment and shopping experience, and inspire, educate, and compel the customer to purchase. |
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