Designed to resemble a sophisticated country lodge, this new large-format store is the first of a nationwide rollout that carries many of the design elements of the new flagship. Inspired by the authentic country lifestyle of fly-fishing and outdoor enthusiasts, the store interior captures the essence of the brand with a home-style and country atmosphere. Every detail in the store speaks to the 158-year-old company history and brand identity. Using a palette of natural materials, the distinctive country living brand is re-created with a sophisticated lodge-like environment.