The Anchor Blue Retail Group wanted to create a new prototype for Levi’s/Dockers Outlets addressing Brand presence and awareness in the environment. RGLA did just that by introducing new, large-format graphic statements on a "floating wall" concept. These graphics increased Levi’s and Dockers brand presence in the store while enhancing the merchandise and product displays. RGLA also integrated a new fixture system consisting of a "kit of parts" approach, allowing for minor material and finish changes to differentiate the brands in-store.
rgla solutions, inc. : 5100 River Road Suite 125 Schiller Park IL 60176 p: 847 .671 .7452 f: 847 .671 .4200 www.rgla.com
