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Le Gourmet Chef
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| Le Gourmet Chef's goal was to emphasize "lifestyle merchadising" and create a stronger brand identity in both outlet and shopping mall environments. Taking the customers' point of view, RGLA created a sales-driven environment using simple, but very effective store planning/merchandising techniques to create a whimsical French market for LeGourmet Chef. To entice customers to check out every nook-and-cranny, we promoted their products on fun fixtures, theme tables, highlighted with eye-catching signage and graphics. |
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