The newest Ethel’s Chocolate Lounge expands upon its concept as a “chocolate oasis." Taking full advantage of its proximity to The Chicago Pedway, the expanded product offering is front and center. RGLA developed a more vibrant retail environment to appeal to a broader consumer mix, and a custom fixture layout to accommodate new product offerings such as whole bean coffee. Built-in lightboxes and illuminated textured panels atop the fixtures add to the dramatic and sophisticated presentation.