Foster Grant

Florida Mall, Orlando FL

Foster Grant selected RGLA to design and implement their first retail store in the US to connect with millennials, and offer fashionable styles at a lower price point. With this being the first retail store for the brand, the design offers an inviting, open storefront that allows full visibility into the store to reintroduce the brand to shoppers in a fresh new way. The full glass façade in simple framing, captures the open format while the interior open loft environment, provides the kind of casual and warm environment that would feel familiar and simple to shop, yet with modern twist. Once inside the digital mirror on the sales floor invites trial, and allows shoppers to snap photos shown side by side on the screen to help with selection. Large focal graphics highlight key products such as fashion styles and polarized lines. Simple to navigate wall displays with eye level mirror, provide a clean backdrop to the colorful product. Nested tables bring multiple tiers of display just inside the window to invite shoppers in to browse.

Details

  • Client Foster Grant
  • Categories Architecture, Environmental Graphics, Lifestyle Brand, Retail Design, Specialty Retail